Whether your skincare routine consists of 15 steps or five, there is one in particular that should always be a priority: serum. This essential product offers more targeted results, potent formulations, and customisation options. So, what exactly is a serum? According to Elle magazine, a serum is usually a liquid or gel containing high concentrations of skin actives, which are able to penetrate deeper than other topicals (like moisturisers) with content occlusive that prevent deeper penetration.
You’re never too young to start using a serum, and they’re the best way to target specific skin concerns due to their high concentration and potency. It’s important when choosing a serum to know which skin concern, you’re hoping to target. Most basic serums contain a combination of antioxidants, which will brighten the skin. Looking for something moisturising? A hydrating serum should contain hyaluronic acid and peptide. Hyluaronic acid keeps skin plump and glowing – and basically allows your skin to repair itself easier. If anti-aging is your main concern, a serum that contain retinols (which increase skin cell turnover), glycolic acid, and Vitamin C will be best for you.
Applying serum twice a day immediately after cleansing your skin to your face and neck works wonders. Since serums are so lightweight, they’re easy to layer. Apply yours before any SPF or makeup. Yes, serums tend to be on the pricier end of the skincare spectrum. But for a pretty decent reason! Remember that bit about being super concentrated and potent? It is definitely worth the price. Whether you're already a super fan of serums or ready to try one for the first time, check out these options to help you get the skin of your dreams…
A juice serum by Skin Deep International with over 4,800,000 nutrient-rich micro bubbles that delivers an essential dose of skin nutrition for an energised, healthy look. Inspired by cold-press juice, this serum sets skin up for success. Microbubbles containing vitamins C and E, beta-carotene, and coconut oil blend with the watery base of fruit extracts and minerals, leaving skin energised and smooth with 24-hour hydration and antioxidant protection. Non-comedogenic.
This multitasking age-defying treatment effectively illuminates, brightens and corrects the appearance of your skin tone for a balanced, radiant complexion. A blend of targeted technology takes a triple-action approach to fighting and minimising the appearance of dark spots. Colourless Carotenoids help prevent the appearance of dark spots and boost glow.
Hyaluronic Acid by Ordinary
A hydrating formula with ultra-pure, vegan hyaluronic acid. This formulation combines low, medium, and high molecular weight hyaluronic acid, as well as a next-generation H.A. cross polymer at a combined concentration of two percent for multi-depth hydration. This system is supported with the addition of B5 for enhanced hydration. The product is Parabens and Phthalates free.
A high-strength vitamin and mineral blemish formula with 10 percent pure niacinamide and one percent zinc PCA. Niacinamide (vitamin B3) reduces the appearance of skin blemishes and congestion. A high 10 percent concentration of this vitamin is supported in the formula by zinc PCA to balance visible aspects of sebum activity. The best thing is that it doesn’t have parabens, sulfates and phthalates.
Conatural's Skin Renew: Age Defying Serum has been formulated with ingredients that are effective in fighting wrinkles and signs of aging. The silky, smooth texture of this anti-aging serum has been formulated to penetrate easily into the skin and regular use can make your skin soft, supple and youthful-looking.
Packed with B5- relieves and heals sunburns, allergic reactions, insect bites and smoothens and revitalises skin. Enriched with oil free moisturiser, it is also famous for treating skin damage while being amazingly lightweight.
Unwanted Hyperpigmentation, acne scars and dark spots making your skin uneven? Skin Deva’s Vitamin C E Ferulic Acid serum is a powerful antioxidant to lighten the dark spots, treat hyperpigmentation, discolouration, acne scars and even aging. You can use it for a clearer and smoother skin in case you have big pores and blemishes.
Doesn't serum expire really fast?
Certain potent ingredients often found in serum can become unstable once they come in contact with air. Ascorbic acid (vitamin C), for instace, can oxidize and lose efficacy over time.
But thanks to science, modified versions of the ingredient (that are water-soluble, etc.) last longer so they can do your skin more good. Best rule of thumb is to store your vial in a cool, dry place (obviously) and use it up within six months to a year.
All the products are available online on the respective official websites of the aforementioned brands.